I have proven experience unlocking exponential growth for businesses by leveraging innovative strategies and data-driven techniques – specifically by identifying untapped opportunities, optimizing marketing efforts, and accelerating a brand’s success.
Execute Market Analysis
Define Target Audience
Articulate Unique Value Proposition
Differentiate from Competitors
Conduct Messaging Audit
Develop & Execute Short and Long-term Marketing Strategies
Build Marketing Teams with Servant Leadership
Manage Accounts & Agencies
Construct Brand Identity
Develop Consistent Messaging
Adapt & Personalize to Local Preferences and Regulations
Drive Growth & Manage Profitability
Craft Key Messages per Target Segment
Identify Paid, Owned & Earned Media
Select Optimal Channels & Outlets
Create Compelling Campaigns
Allocate & Track Budgets
Set Specific Measurable Objectives
Use Data to Track & Optimize Campaigns
Continuously Test & Refine Strategies
Monitor & Improve Conversion Rates
Enlist Marketing Mix Modeling (MMM)
Analyze Market Trends & Competition
Identify Users & Quantify $ Opportunity
Design Compelling Offering
Test & Gain Feedback
Plan for Production & Distribution at Scale
Plan Content Themes & Formats
Create Relevant & Engaging Content
Choose Effective Platforms for Sharing
Maintain a Regular Publishing Schedule
Encourage Interaction & Feedback
Define the Purpose with Clear Goals
Choose Appropriate Survey Methods
Gather Accurate & Relevant Information
Present Clear & Actionable Insights based on Data with Strategic Recommendations
Allocate Resources Effectively
Track Expenditures & Analyze ROI
Identify Most Efficient Uses of Capital
Adjust Plans Based on Performance & Business Needs
Establish a strong market presence by clearly defining your unique value proposition and communicating it across all touchpoints while differentiating from competitors and building trust with customers.
Use data and insights to tailor offerings and messages to specific customer segments personalized to individual preferences and behaviors. Give customers reasons to be loyal and offer outstanding customer service.
Continuously test strategies and tactics to gather data and insights to inform decision-making. Take the guess work and assumptions out of marketing – optimize efforts and budgets, mitigate risk, remain agile, foster innovation, and scale based on evidence and learnings.
I’ve worked for companies of all sizes, from pre-revenue start-ups to billion dollar enterprises.
A powerful and cohesive marketing plan utilizing a strong strategy with the right tactics has the ability to drive rapid business growth; however, a number of factors will dictate exactly how long it takes to realize results. Overnight? No. In a matter of weeks or months? Yes, absolutely.
It all depends on your business, brand, product, service, and objective. Various channels, platforms, and outlets excel in reaching certain audiences… the key is meeting your customers where they are in the most effective, efficient, and scalable manner possible.
Maybe, but probably not. Your choice of social networks should align with your target audience, goals, and resources. Social networks should be targeted, effective, and efficient leading to better engagement and ROI. Not all social channels will do this equally.
Aside from being better, faster, cheaper, I.E. offering more for less – be different. Conduct deep market research to thoroughly understand the market, industry, competitors, and most importantly customers.
Capitalize on gaps with a unique value proposition. Foster innovation and creativity while maintaining a customer-centric approach.
Work hard and absorb like a sponge. There are SO many great books and resources available to learn… utilize them and find ways to apply concepts into your own company in a way that connects your career trajectory while adding value to the organization.
Find mentors and don’t be afraid to take calculated risks. Work for brave leaders and be realistic about how long it will take to climb the ladder.
Simply put, no. Not every campaign is a huge success in traditional terms. Every campaign should serve a specific purpose and equate to either winning, learning, or both.
Every campaign should have a specific objective tied to key performance indicators (KPIs) along with a hypothesis of potential outcomes and next steps. By design, strategic test and learn marketing will lead to the most effective, efficient, and scalable channels.
Marcus Aurelius. I’m fascinated with stoicism and would welcome the opportunity to discuss the philosophy with the author of Meditations – the source of our modern understanding of ancient Stoic philosophy, and one of the great Roman Emperors.
Also, I would love to see his reaction to modern Italian food paired with a nice Barolo.
